Creating Killer Content with Steve Crescenzo and Suzanne Salvo

Unleash the power of words, photography, video and audio to tell your organization’s stories.

Communicators are storytellers.  

And here’s the good news: There has never been a better time to be a storyteller. Where we used to rely on print and blurry black and white photos to tell our organizational stories, we now have so many more effective, creative and imaginative communication tools at our disposal: video, print, digital photography, podcasts, social media . . . all of these tools and more can help bring even the most boring topics to life.

But with all of these great new tools come lots of questions:

• What’s the best way to tell a particular story? Print, video, audio or a combination of all of them?

• How can I build great stories out of boring content?
  
  
•  How can I integrate my different communication channels to tell powerful stories?

• What equipment should I be buying in order to tell stories using photography, video, and audio?

• How can I start incorporating social media into my storytelling plans when my organization is scared to death of it?

Creating Killer Content is a brand-new, one-day seminar that uses dozens of best practices, examples, case studies, and hands-on training to answer all those questions
and more!

 
Register today! This workshop is sure to sell out. It’s coming to Saskatoon, Canada on March 3, 2011. The exact location will be announced soon!  And, if you’re an IABC member, you’ll get $100 off the registration fee! For only $695 (USD) you can learn from two of the top rated speakers in the industry—Steve Crescenzo and Suzanne Salvo!

It’s your opportunity to discover the new world of corporate communication possibilities—a world where words can sing and images move.

Led by internationally acclaimed speakers Suzanne Salvo and Steve Crescenzo, this groundbreaking seminar will show you:

• A proven system for making even the most boring content come alive through time-tested storytelling methods

• How to use visual grammar – a technique to ‘diagram’ an image like you diagram a sentence

• How to take basic journalism rules and apply them to the hottest channels in the profession: audio and video

• How to integrate all the different media at your disposal—print, online, audio, video, photography—so that each tool is doing what it does best

• Multi-media production essentials including no-script storyboarding techniques, easy no-equipment lighting, how to get the perfect sound-bite, and how b-roll can make any interview great

• The latest trends and styles in imagery – colors and compositions that will keep your visuals from looking like your dad shot them

• How to start using new-media tools—such as a Flip camera or an audio recorder—immediately to enhance your current content

• How to add multimedia “sidebars” to your online content, and by doing so load your stories with personality and passion

• How to turn those boring corporate photos—the Grip and Grin, The Execution at Dawn—into compelling images that will draw people into your stories

Plus, we’ve built in these proven hands-on exercises into the workshop that are guaranteed to give you the skills you need to apply what you learn as soon as you get back to the office:

• Modern writing: how to switch gears and write effectively for print, online, audio and video

• Directing for video and audio: How to direct – tips for putting your subjects at ease and getting the performance you want.

• Lighting and sound: No cost lighting and sound secrets that the pros use.

Space will be limited – so register now! It’s your chance to see two of the top-rated speakers in the communications field, at an incredible price –without having to pay for travel expenses!

Group discounts are available! Send three or more people and SAVE! Email us for details and for the discount code!